c. jeanine fulton

author, educator & speaker
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Please review the case studies of our most recent clients by clicking the name below and scrolling to the content.

P&G Beauty
Sports Clips
State Farm
Supercuts
McBride Research Laboratories

Additional Clients Include:

Beauty Changes Lives, Ohio Cosmetology Association, Louisiana Cosmetology School Association, Epiphany Salon & Day Spa, Nani Salon & Spa, Premiere Shows, Marinello Schools of Cosmetology, Kenneth Shuler Schools of Cosmetology, Sunstate Academy


Please review the case studies of our most recent clients

  • Procter & Gamble is one of the world’s leading global beauty organizations. Their products and educational systems are used by schools, professionals, and consumers around the world.

    Need:

    A training program focusing on professional development skills was the organization’s goal. It was essential to maintain the brand integrity of Wella Color Charm and Clairol Professional during creation and implementation.

    Solution:

    The Power Series, comprised of three interactive professional development programs was created.

    Results:

    Successful implementation of the train the trainer program.

  • SportClips is a leading salon franchise within the United States targeting males.

    Need:

    A training program that encompassed teamwork, accountability and brand identity was needed for the organization’s regional trainers.

    Solution:

    Branding Champs, a comprehensive training program which included brand focused tools, handouts, videos, and activities, was created for the annual SportClips Huddle.

    Results:

    Requests to visit additional franchise locations followed the successful training. Participants incorporated the learning objectives into their daily work routines.

  • State Farm Insurance Companies is an industry leader in automobile insurance, and continues to be a competitive force by providing additional insurance products and services throughout the United States.

    Need:

    State Farm requested a marketing campaign to increase their market share of African American women in the Metro Atlanta area.

    Solution:

    The “Be Beautiful” Campaign, a makeover promotion in select beauty salons which allows clients to register to receive a free gift from State Farm, information on insurance products and services, and a chance to win a makeover.

    Results:

    State Farm requested a marketing campaign to increase their market share of African American women in the Metro Atlanta area.

  • Supercuts is one of the largest national salon chains whose brand name has become an eponym across the United States.

    Need:

    Keynote Speaker
    Customized Training

    Solution:

    C. Jeanine Fulton has represented Supercuts by training participants and giving keynote presentations at the following conferences: Cosmetology Educators of America, American Association of Cosmetology Schools, and the AACS Spring Management Conference.

    Results:

    Supercuts and C. Jeanine Fulton have developed an effective business relationship. Jeanine has exceeded the expectations of company leaders and has been invited back to speak at conferences.

  • McBride Research Laboratories is a hair care product manufacturer located in Decatur, GA whose products are distributed nationally across the United States.

    Need:

    Creative writing services for brochures and company newsletters.
    Booth design and layout for trade shows

    Solution:

    Persona Market met with company executives and proposed total project management and consulting. We advised an innovative approach to reflect the company’s vision of growing their cosmetology school program.

    Results:

    MRL now has stonger differentiation, longevity in the marketplace and a competitive strategy. In addition, their customers receive educational information on increasing their business through Persona Market’s creative writing services for the MRL newsletter.